Not all good-looking designs have good intentions. Let’s dig into the dark side of UX.

How mental models shape user expectations—and how good information architecture turns those expectations into intuitive, easy-to-use digital products.

A simple take on how mental models shape user experience—from shopping habits to smartphone icons, and why breaking expectations can lead to user frustration.

A quick dive into how our daily habits and experiences shape the way we think and act — forming what’s called a mental model. Ever wondered why you do things on autopilot? Let’s talk about it.

A quick reflection on how habits shape our experience—and how that connects to behavioral design in real life, from learning to ride a bike to designing for emotion.

A personal story about how I shifted from being a UX purist to embracing empathy, behavioral design, and the messy beauty of real-life experiences.