Finnesing UI Details for Uniqlo app

Overview

This project focuses on refining the UI design for Uniqlo’s “Recommendation” feature, aiming to create a more personal and relevant shopping experience. Through thoughtful UI detailing, the feature enables users to receive clothing suggestions based on their input prompts. The design enhancements are targeted to help increase sales conversion by up to 20%, reduce cart abandonment by 15%, and boost overall user satisfaction.

Deliverables

Minimalist & Detail

After establishing the design style and foundation, the next step in delivering the design was creating the design components. These components follow a minimalist style with subtle skeuomorphic touches and accent details. They are used consistently across screens to maintain visual harmony and reduce design complexity.

Project Outcomes

The final conclusion

The redesigned Uniqlo mobile app aimed to create a smoother and more user-friendly experience by balancing minimalist aesthetics with soft skeuomorphic elements. This combination preserved brand identity while enhancing usability. Key features—such as AI-driven style suggestions and a virtual fitting room—were tailored to replicate the tactile appeal of in-store shopping through a digital interface.

Usability testing confirmed the success of these updates: all users completed their tasks, 90% did so within the expected time, and 95% expressed satisfaction with the visual design. These outcomes point to stronger user engagement, improved decision confidence, and better alignment with business objectives like boosting conversions and lowering cart abandonment rates.